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Google Women Will
Award: Top 5 Young Lions 2020
The Brief
Get people motivated to do their daily lesson
The Problem
Being Vietnamese women business owners & entrepreneurs, the thrive of challenging women's discrimination
opinions run in their blood, which leads to:
First, they cannot stand doing anything against a “dare” that goes “Women won’t...”
Second, because of the “societal dares” constantly throwing at them, many were subconsciously driven into resembling a man’s way of doing things rather than embracing the strengths of being a woman in business.
The Solution
So what if we dare women business owners & entrepreneurs to embrace their “women” strengths and google up WomenWill?
Powered by the Google ecosystem and known for the women-empowering stories, WomenWill sets up the largest dare game at scale towards women business owners & entrepreneurs - Introducing #WomenWill.GoogleThis. We generate a library of hundreds of customized “Women won’t...” as the dare statements and stories of women who fought off each “dare” in their own way throughout the history on a microsite.v
WHY “Women won’t...” STATEMENTS?
“Women won’t...” statements are what the society perceived or perceive women.
“Women won’t...” statements trigger curiosity and the audience’s urge to fight back by saying “Women will”
Reducing the disencouraging impact of the “Women won’t...” statements.
