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Ha
Dam
VIB
The Brief
The project aims to conduct an innovative and feasible campaign for Break The Chain to raise Vietnamese awareness of modern slavery and the BTC program, then convert them into participants and after-program communique readers for BTC 2022
The Idea
This concept takes inspiration from two opposing attitudes of adults towards what the youth should do at a young age: encouraging and disbelieving. On some occasions, adults stimulate the youth to have diverse experiences to create a considerable influence. On the other hand, adults tend to belittle the youth’s voices and perspectives about crucial global issues.
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