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Netflix: Taste The Show
The Brief
Get more UK audiences to consider, explore, try watching and talk about non-English films.
The Insight
Scientifically speaking, international dishes could be said to rival and even surpass the classical UK meals (The Newsroom 2016). Moreover, according to Eating Better, every 2 in 5 UK people eat ready meals every single week!
The Solution
People always say: “The fastest way to someone's heart is through the stomach”. What if we could get our target audiences to watch more non-English content, via what they love the most, foreign FOOD!
Introducing: Taste The Show – The first ready-meal food range that changes the taste of UK audiences toward non-English content. The high-quality food and attractive packaging of these ready-meals will be inspired by the food scenes from Netflix's foreign films & movies.
